Syracuse University College of Visual and Performing Arts (SU VPA)
SU VPA was in need of a rebranding that referenced the offerings of a large-scale university while encompassing the spirit
of the arts.
The concept for this design is based on
the six schools of the Visual and Performing Arts college being centered around Syracuse University. Six colors were chosen to interchangeably represent the College. Liveliness, collaboration and movement
were the key points for this design.
Role: Brand Strategy, Concept
Designed at Leibowitz. Video animation by Jeff Gaul.