© 2015 Erin Sauro

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Athena Art Finance

The concept of this brand is based on focus and references the targeted art lending industry that Athena Art Finance has carved their place into. Similar to Da Vinci's Vitruvian Man, the lines that create this icon reference geometry and the intersection of art and science. The strong lines discreetly form
an "A".

The four lines of the logo represent Athena's traits: Objective, Smart, Agile and Wealthy.

 

Role: Concept Development, Design

 

Designed at Leibowitz.