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Homestead Funds

Homestead Funds was looking for a new brand that reflected their roots in rural electric co-ops. An icon was created that combines an upward point of view when looking at an electric tower and the warmth and history of a quilt. Marketing materials use one of four supporting colors and graphic imagery. 

 

Role: Concept Development, Art Direction, Design

 

Designed at Leibowitz. Animaton by Nell McGuire.