Facade A
Facade A
Facade A - All White
Facade A - All White
Facade B
Facade B
Facade B - View 02
Facade B - View 02
Facade B - View 03
Facade B - View 03
Facade C Big A Red
Facade C Big A Red
Facade C - Big Blue A
Facade C - Big Blue A
Facade D
Facade D

Axalta

Axalta--a coatings company--was looking for concepts to brand an injector at Daytona International Speedway.

Concepts were developed using their colors, the notion of paint swashes and simple backgrounds with a big impact item.

Role: Brand Strategy, Concept
Development, Graphic Design

 

3D renderings by Tom Neuhaus.