Axalta

Facade A

Facade A - All White

Facade B

Facade B - View 02

Facade B - View 03

Facade C Big A Red

Facade C - Big Blue A

Facade D

Axalta--a coatings company--was looking for concepts to brand an injector at Daytona International Speedway.

Concepts were developed using their colors, the notion of paint swashes and simple backgrounds with a big impact item.

Role: Brand Strategy, Concept
Development, Graphic Design

3D renderings by Tom Neuhaus.